Hello! I'm a nationally awarded graphic designer and Google-certified
RorschachMasks
HTML5, CSS3, Photoshop, Shopify, Facebook Ads, HootSuite, MailChimp, Google Analytics - RorschachMasks is a niche e-commerce brand offering unique masks with heat-reactive inks.
The Warning
HTML5, CSS3, JavaScript, Photoshop, MailChimp - The Warning is a young rock trio from Mexico who is growing in popularity worldwide, and so their official fansite needed to grow as well.
Black Candy Clothing
HTML5, CSS3, Shopify, Constant Contact, Photoshop, Illustrator - This alt clothing brand needed an eCommerce site as colorful as their catalog. Fun, upbeat design that matches their punk roots.
Britts and Associates
HTML5, CSS3, JavaScript, Photoshop, Illustrator - This CPA firm needed a decades-late update to their website and marketing collateral. A new logo and crisper color palette livened up their image.
Rapid Tees
JavaScript, CSS3, HTML5, Photoshop, Indesign - Rapid Tees is a local screen printer who does more than just clothing. They provide signage, advertising and website design.
UTSA
Photoshop, InDesign, Illustrator - Here are several redesigns and mockups of original work I've produced to show how I would approach their university's marketing collateral.
I’m Russell, an e-commerce owner and specialist with the #1 ranked site on Google in my industry for the past 12 years. Before launching my own business, I was a nationally awarded graphic designer in the print media industry for more than a decade. In 2011, after recognizing the growing influence of the internet becoming more and more important in spreading information further, faster and with more user interaction, I transferred those skills into digital design after studying web development coursework at NYU.
Operating my own e-commerce site confirmed my love for the Internet as a way to engage, sell and market to people around the world. I found my creativity and skills in graphic design transferred over seamlessly to website design and development. And always being opportunity-drive growing up, I learned quickly that e-commerce operations, project management, using digital marketing strategies and paid advertising to optimize conversion funnels and drive measurable results across multiple channels and platforms only strengthened my interest in the industry.
I have experience managing email campaigns, tracking site metrics, analyzing and reporting data, and market research which has helped me organize marketing and e-commerce operations. And always eager to learn and develop new skills, I recently completed the Google Career Certificate in Digital Marketing and E-commerce.
My entrepreneurial mindset paired with my love for creative approaches to marketing strategy is what led me here. I am comfortable and excel in fast-paced, collaborative environments where I can deliver solutions that elevate brand presence and boost revenue.
